A family of involutions $\mathtt{gen}$ with $\mathtt{gen}\,s \cdot \mathtt{gen}\,t \ne 1$ for $s \ne t$ is necessarily injective.
Cyclic rotation dichotomy: for a length-$2m$ word with trivial product ($m \ge 2$), either there is a strictly shorter word with the same product in both $W$ and the abstract Coxeter group (the "lucky" case), or the cyclic generators satisfy the $L$-type identity governing alternation.
Cleaner version of the cyclic dichotomy: either we can shorten the word in the relevant senses, or the word is two-step periodic, i.e. of alternating form $s t s t \cdots$.
If a word of length $2m$ is two-step periodic with first two letters $s, t$, then its image-product under any $f : B \to G$ equals $(f(s) \cdot f(t))^m$.
An alternating word with trivial product under $\mathtt{gen}$ also has trivial product under the canonical simple-generator map of the deletion Coxeter matrix.
Key theorem: every word relation in $W$ already holds in the abstract Coxeter group generated by $B$ with the deletion Coxeter matrix. This is what allows the canonical homomorphism to be injective.