For involutions $\mathtt{gen}\,s$ and $\mathtt{gen}\,t$, the products $(\mathtt{gen}\,s)(\mathtt{gen}\,t)$ and $(\mathtt{gen}\,t)(\mathtt{gen}\,s)$ have the same order, since they are conjugate via $\mathtt{gen}\,s$.
The Coxeter matrix canonically associated to a family of involutions $\mathtt{gen} : B \to W$ with no nontrivial relations $\mathtt{gen}\,s \cdot \mathtt{gen}\,t = 1$ for $s \ne t$: the $(s,t)$-entry is the order of $\mathtt{gen}\,s \cdot \mathtt{gen}\,t$ in $W$.
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The family $\mathtt{gen}$ satisfies the lifting hypothesis for the canonically associated Coxeter matrix: each pairwise relation $(\mathtt{gen}\,s \cdot \mathtt{gen}\,t)^{m(s,t)} = 1$ holds tautologically by the definition of order.
The canonical group homomorphism from the abstract Coxeter group on $B$ (with the matrix induced by the family $\mathtt{gen}$) to $W$, sending each generator $\mathtt{simple}\,s$ to $\mathtt{gen}\,s$.
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The canonical homomorphism sends the abstract simple generator $\mathtt{simple}\,s$ to the concrete involution $\mathtt{gen}\,s$.
If the image of $\mathtt{gen}$ generates $W$, then the canonical homomorphism from the abstract Coxeter group to $W$ is surjective.
The deletion condition for a family of generators $\mathtt{gen} : B \to W$: whenever a word $\omega$ in $B$ can be shortened (its $\mathtt{gen}$-product equals that of a strictly shorter word), there exist two indices $i < j$ in $\omega$ whose deletion preserves the product.